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Vicky Kennedy
Coach, Mentor, Trainer & Consultant for Business, Sales & Marketing Leaders & Entrepreneurs at Independent
Introduction
Summary
A qualified Sales & Marketing Professional and Certified Professional Co-Active Coach (CPCC). I am passionate about the art, science and psychology of these professions. When companies and individuals act in alignment to their unique strengths, passions and purpose they unleash incredible creativity, innovation and potential.
With broad international experience across a number of industries, I have held senior Sales, Marketing & Strategic Planning positions within FTSE 100 & Fortune 200 Companies. I work with leaders, executives and entrepreneurs towards pursing their boldest goals both inside and outside of the workplace.
Specialities and Interests:
Coaching • Consulting • Leadership Development • Empowerment • Change Management • Career Counseling • Career Development • Personal Development • Life Transitions • Entrepreneurship • Small Business • Healthy Lifestyle • Work Life Balance • Wellness • Emotional Intelligence • Strategy • Strategic Planning • Management Consulting • Marketing • Marketing Strategy • Marketing Communications • Sales • Miller Heiman • Business Development • Business Plan • Market Segmentation • Digital Marketing • Social Media Marketing • Branding • Online Marketing • Direct Marketing • Interpersonal skills • Communication • Confidence • Stress • Positive Thinking • Mindfulness • Anxiety • Self Esteem • Healthy Living • Health and Fitness • Life Coaching • Vicky Kennedy • Vicky Kennedy Dubai • International Business • Lead Generation • PCOS • Polycystic Ovarian Syndrome • Ulcerative Colitis • Inflammatory Bowel Disease • IBS • Training • Workshops • Guest Speaking • Motivational Speaking.
With broad international experience across a number of industries, I have held senior Sales, Marketing & Strategic Planning positions within FTSE 100 & Fortune 200 Companies. I work with leaders, executives and entrepreneurs towards pursing their boldest goals both inside and outside of the workplace.
Specialities and Interests:
Coaching • Consulting • Leadership Development • Empowerment • Change Management • Career Counseling • Career Development • Personal Development • Life Transitions • Entrepreneurship • Small Business • Healthy Lifestyle • Work Life Balance • Wellness • Emotional Intelligence • Strategy • Strategic Planning • Management Consulting • Marketing • Marketing Strategy • Marketing Communications • Sales • Miller Heiman • Business Development • Business Plan • Market Segmentation • Digital Marketing • Social Media Marketing • Branding • Online Marketing • Direct Marketing • Interpersonal skills • Communication • Confidence • Stress • Positive Thinking • Mindfulness • Anxiety • Self Esteem • Healthy Living • Health and Fitness • Life Coaching • Vicky Kennedy • Vicky Kennedy Dubai • International Business • Lead Generation • PCOS • Polycystic Ovarian Syndrome • Ulcerative Colitis • Inflammatory Bowel Disease • IBS • Training • Workshops • Guest Speaking • Motivational Speaking.
Education
The Institute of Direct and Digital Marketing
Postgraduate Diploma in Direct & Digital Marketing
2013-2015
www.theidm.com
The Institute of Direct and Digital Marketing (IDM)
The Coaches Training Institute (CTI)
Certified Professional Co-Active Coach (CPCC)
2014-2014
ICF Member and awaiting ACC Accreditation.
www.thecoaches.com
www.thecoachfederation.org
The Coaches Training Institute (CTI)
The International Coaching Federation (ICF)
Miller Heiman
Strategic Selling Trainer
2012-2012
Strategic Selling, Sales, Sales Training, Sales Strategy, Sales Management, Sales Process, Blue Sheets, Training, Prospecting, Pipeline Analysis, Sales Funnel, www.millerheiman.com
Miller Heiman
Conceptual Selling Subject Matter Expert
2012-2012
Conceptual Selling, Sales, Sales Training, Sales Meetings, Miller Heiman, Green Sheets, Prospecting, www.millerheiman.com
Chartered Institute of Marketing
CIM Professional Postgraduate Diploma (PPGD) Strategic Marketing Decisions Module
2011-2012
www.cim.co.uk
The Chartered Institute of Marketing (CIM)
Miller Heiman
Strategic Selling and Conceptual Selling Course
2011-2011
Strategic Selling, Conceptual Selling, Sales, Miller Heiman, Blue Sheets, Green Sheets, www.millerheiman.com
The Coaches Training Institute (CTI)
Co-Active Coach
2011-2011
Fundamentals Course
Core Curriculum: Fulfillment, Balance, Process & Synergy
www.thecoaches.com
The Coaches Training Institute (CTI)
The Direct Marketing Association (DMA)
Direct Marketing Workshop
2006-2006
www.dma.org.uk
The Direct Marketing Association (DMA)
Aggreko
Orange Excellence (6 Sigma), Orange Belt
2005-2005
Oxford Brookes University
Bachelor of Arts Honours Degree Languages for Business (Specialised in French, German and Marketing)
1999-2003
Oxford Brookes University, Business, French, German, Marketing, Marketing Management, International Business
www.brookes.ac.uk
Aggreko
Public Speaking & Media Training Course
2011
City and Guilds
[i][/i]
Postgraduate Diploma in Direct & Digital Marketing
2013-2015
www.theidm.com
The Institute of Direct and Digital Marketing (IDM)
The Coaches Training Institute (CTI)
Certified Professional Co-Active Coach (CPCC)
2014-2014
ICF Member and awaiting ACC Accreditation.
www.thecoaches.com
www.thecoachfederation.org
The Coaches Training Institute (CTI)
The International Coaching Federation (ICF)
Miller Heiman
Strategic Selling Trainer
2012-2012
Strategic Selling, Sales, Sales Training, Sales Strategy, Sales Management, Sales Process, Blue Sheets, Training, Prospecting, Pipeline Analysis, Sales Funnel, www.millerheiman.com
Miller Heiman
Conceptual Selling Subject Matter Expert
2012-2012
Conceptual Selling, Sales, Sales Training, Sales Meetings, Miller Heiman, Green Sheets, Prospecting, www.millerheiman.com
Chartered Institute of Marketing
CIM Professional Postgraduate Diploma (PPGD) Strategic Marketing Decisions Module
2011-2012
www.cim.co.uk
The Chartered Institute of Marketing (CIM)
Miller Heiman
Strategic Selling and Conceptual Selling Course
2011-2011
Strategic Selling, Conceptual Selling, Sales, Miller Heiman, Blue Sheets, Green Sheets, www.millerheiman.com
The Coaches Training Institute (CTI)
Co-Active Coach
2011-2011
Fundamentals Course
Core Curriculum: Fulfillment, Balance, Process & Synergy
www.thecoaches.com
The Coaches Training Institute (CTI)
The Direct Marketing Association (DMA)
Direct Marketing Workshop
2006-2006
www.dma.org.uk
The Direct Marketing Association (DMA)
Aggreko
Orange Excellence (6 Sigma), Orange Belt
2005-2005
Oxford Brookes University
Bachelor of Arts Honours Degree Languages for Business (Specialised in French, German and Marketing)
1999-2003
Oxford Brookes University, Business, French, German, Marketing, Marketing Management, International Business
www.brookes.ac.uk
Aggreko
Public Speaking & Media Training Course
2011
City and Guilds
[i][/i]
Experience
Communications Executive
International Coach Federation
9/2014
Supporting the ICF Dubai Chapter Board, Communications Director & ICF Dubai Chapter members on all matters related to marketing, communications and PR.
Management Consultant
Independent
11/2013
International Experience with FTSE 100 & Fortune 200 Companies globally: Europe • UK • Middle East • Asia • Africa • Central & Southern America • Australasia.
Sectors: Power Generation • Utility • Oil & Gas • Petrochemical • Manufacturing • Mining • Shipping • Marine • Construction • Real Estate Development • Non-Governmental Organisations (NGO’s) • Not for Profit • Industry Associations • Education • Fine Art Auctioneers • Education • Exhibitions • Conferences • Training & Events
Experience with:
• International Business, Small Business & Start ups
• Strategy, Strategic Planning, Business Plan
• Marketing, Marketing Strategy & Marketing Research
• Sales & Marketing Alignment & Integrated Marketing Campaigns
• Direct Marketing, Database Marketing & CRM
• Business Development
• Sales Management and Sales Process
• Miller Heiman Strategic Selling Trainer
• Miller Heiman Conceptual Selling Subject Matter Expert
• Change Management, 6 Sigma Qualified & Operational Excellence
• Communication, Branding, Advertising, Direct Marketing
• Online, Social Media Marketing & Digital Marketing
• Marketing Communications, PR & Media Management
Certified Professional Co-Active Coach (CPCC), Mentor, Trainer for Business, Sales or Marketing
Independent
5/2011
Coaching executives, entrepreneurs & individuals through transformation in.
• Career Development, Change or Growth
• Entrepreneurship, Small Business & Start ups
• Leadership, Management & Empowerment
• Personal Development, Interpersonal Skills & Communication
• Emotional Intelligence, Positive Thinking & Mindfulness
• Confidence, Self Esteem & Anxiety
• Healthy Lifestyle, Healthy Living, Work Life Balance, Stress
• Wellness, Polycystic Ovarian Syndrome (PCOS), Colitis & Inflammatory Bowel Disease (IBD)
• Health & Fitness, Fitness Motivation,
• Relationships; Life & Business
• Member of The International Coaching Federation (ICF), aspiring ACC Accreditation
• Regularly assist on CTI Coaching Core Curriculum Courses in Dubai & UK
www.thecoaches.com
www.coachfederation.org
Strategic Planning Manager, Middle East & Africa
Emerson Industrial Automation
11/2013-5/2014
A Fortune 200 Global Manufacturing & Technology Company
• Business planning consulting to 9 brands & 5 business units
• Business development strategy, sales project pursuit & marketing team management
• Regional Representative on Industrial Automation global sales, marketing & business planning committees
• Miller Heiman Strategic Selling & Conceptual Selling internal consultant
www.emersonindustrialautomation.com
www.emersonindustrial.com/en-us/products/Pages/products.aspx
Market Insight Manager, EMEA
Aggreko
1/2013-8/2013
• Market research, analysis & consultation to support strategy development
• Country macro-economics and prioritisation framework and analysis
• Miller Heiman Strategic Selling Trainer
• Miller Heiman Conceptual Selling Subject Matter Expert
www.aggreko.com
Global Marketing Campaigns Manager (all Sectors) & Mining Sector Marketing Manager
Aggreko International
1/2012-1/2013
Responsible for the development of Global Marketing Campaigns across AI to support accellerated growth in key Industries and markets. Oversee integration of campaigns into local sales process.
• Full-mix campaign strategy, best practice & implementation
• Global Mining Sector Research & Analysis
• Mining customer research & segmentation
• Value proposition, creative & collateral development
• Mining Sector Strategy and Campaign Strategy
• Global re-branding project manager
• Miller Heiman Strategic Selling Trainer
• Miller Heiman Conceptual Selling Subject Matter Expert
• Integration of Marketing Campaigns into local sales processes
www.aggreko-always-on.com
Sales & Marketing Specialist, Africa (until 2010) & then Southern Eastern Africa, Yemen & Pakistan
Aggreko International
4/2009-12/2011
• Supported regional Business Plan, Gas Strategy, SA Depot Strategy & East Africa Strategy &
Sales Plans with market insight & analysis
• Regional marketing strategy, budget & implementation
• Mining & Manufacturing Customer Segmentation, messaging & creative development
• Triple award winning multi-media campaign with 57% lead conversion & 200% ROI
• 78% increase in brand awareness with target market in South Africa
• Recruited telesales team to build 3,000 prospect database & to qualify leads
• Management of African websites, micro-sites, SEO, PPC & Social Media Channels
• Launched 4 Depots with associated acquisition campaigns & launch events
• Implemented & attended Media Training Course for regional spokespeople
• Delivered Tanzania Project Launch PR event for client with 300 guests & 50 Press
• Sales process, database & pipeline analysis with targeted marketing campaigns
www.aggreko.africa.com
www.aggreko.co.za
Marketing & Customer Service Manager (formerly DME Cables)
ECS Global Wire and Cable
2/2009-6/2009
Global distributor of cable, wire & data communication solutions.
• Sales process & pipeline analysis.
• Increased leads & reduced old stock through customer database analysis & lead generation
• Inside Sales support and aftersales customer service
www.egsglobalwire.com
www.drakauk.com/contact-draka-middle-east.html
Marketing Manager
Profile
2/2008-12/2008
Multinational Property Developer & Brokerage. Part of the Profile Group of companies; Asset Management, Architecture, Interior Design, Project Management, & ISMI Brand Consultancy.
• Developed creative concepts, integrated campaigns & launch events for new developments
• Devised ‘Hummer Campaign’ that raised awareness & increased leasing sales by 15%
• Corporate re-branding, guidelines & multiple agency management
• PR / Media strategy & management
• Marketing Consultancy & Service for wholesale investors
Marketing Manager, Cityscape Asia & Cityscape China Exhibitions & Conferences
Informa (Formerly IIR Middle East)
6/2006-2/2008
The world’s largest conferences, exhibitions & training company; part of FTSE 250 Informa Plc. Cityscape 2008 in Dubai hosted 60,000 participants, with conferences of 500+ delegates.
• Launched 2 exhibitions in Shanghai & Singapore that became largest in their regions after year 1.
• Launched 5 parallel conferences each with 100+ delegates.
• Implemented proven corporate best practice in campaign strategy & analysis.
• Produced integrated campaigns in English, Chinese, Arabic & Russian.
• Built English & Chinese database of 80,000 names in year 1
• Managed Budget and team of 4 in Dubai, Singapore & Shanghai.
• Negotiated & Managed partnerships with 50+ Media Partners & Trade Associations
www.informa-mea.com
Europe Marketing Executive, The Royal Institution of Chartered Surveyors (RICS)
The Royal Institution of Chartered Surveyors (RICS)
3/2004-6/2006
The world's leading professional body for qualifications & standards in land, property & construction. With 160,000+ members in 149 countries.
• Supported 17 European branches to grow membership, increase revenue, brand & profile.
• Supported profit growth of 14.4% within budget.
• Increased media coverage by 250% in one year.
• Achieved 21.9% growth in Student/Trainee membership in 1 year.
• Produced online & offline marketing & collateral in 9 languages
• Internal & external comms strategy: internal, members, governmental & public
• Launched RICS Europe member and member recruitment website
www.rics.org
www.ricseurope.eu
Assistant to PR Director & PR/Marketing Team Co-oordinator and then Assistant MarComms Director
Edexcel & Pearson UK
7/2003-3/2004
The UK's largest awarding body, offering academic & vocational qualifications & testing in 85+ countries, Part of FTSE 100 Pearson Group
• Company re-branding, internal communication and brand workshops.
• Crisis management, PR strategy, press events & spokesperson strategy
• Daily internal media review production & communication.
www.edexcel.com
www.pearson.co.uk
Marketing & PR Assistant, Sotheby’s, Paris (Work Placement)
Sotheby's
11/2002-4/2003
A leading international fine art auction house.
Assisted auction marketing campaigns; market research, competitor analysis, direct marketing, advertising, press conferences. Translated press releases & articles for monthly magazine.
www.sothebys.com
Communications Assistant (Work Placement)
The International Hydrographic Bureau (IHB)
6/2001-9/2001
The non-profit intergovernmental organisation for Navigation Safety & Marine Environment.
Internal communications between member countries, organised bi-annual member conference & translated official documents into English.
www.iho.int
International Coach Federation
9/2014
Supporting the ICF Dubai Chapter Board, Communications Director & ICF Dubai Chapter members on all matters related to marketing, communications and PR.
Management Consultant
Independent
11/2013
International Experience with FTSE 100 & Fortune 200 Companies globally: Europe • UK • Middle East • Asia • Africa • Central & Southern America • Australasia.
Sectors: Power Generation • Utility • Oil & Gas • Petrochemical • Manufacturing • Mining • Shipping • Marine • Construction • Real Estate Development • Non-Governmental Organisations (NGO’s) • Not for Profit • Industry Associations • Education • Fine Art Auctioneers • Education • Exhibitions • Conferences • Training & Events
Experience with:
• International Business, Small Business & Start ups
• Strategy, Strategic Planning, Business Plan
• Marketing, Marketing Strategy & Marketing Research
• Sales & Marketing Alignment & Integrated Marketing Campaigns
• Direct Marketing, Database Marketing & CRM
• Business Development
• Sales Management and Sales Process
• Miller Heiman Strategic Selling Trainer
• Miller Heiman Conceptual Selling Subject Matter Expert
• Change Management, 6 Sigma Qualified & Operational Excellence
• Communication, Branding, Advertising, Direct Marketing
• Online, Social Media Marketing & Digital Marketing
• Marketing Communications, PR & Media Management
Certified Professional Co-Active Coach (CPCC), Mentor, Trainer for Business, Sales or Marketing
Independent
5/2011
Coaching executives, entrepreneurs & individuals through transformation in.
• Career Development, Change or Growth
• Entrepreneurship, Small Business & Start ups
• Leadership, Management & Empowerment
• Personal Development, Interpersonal Skills & Communication
• Emotional Intelligence, Positive Thinking & Mindfulness
• Confidence, Self Esteem & Anxiety
• Healthy Lifestyle, Healthy Living, Work Life Balance, Stress
• Wellness, Polycystic Ovarian Syndrome (PCOS), Colitis & Inflammatory Bowel Disease (IBD)
• Health & Fitness, Fitness Motivation,
• Relationships; Life & Business
• Member of The International Coaching Federation (ICF), aspiring ACC Accreditation
• Regularly assist on CTI Coaching Core Curriculum Courses in Dubai & UK
www.thecoaches.com
www.coachfederation.org
Strategic Planning Manager, Middle East & Africa
Emerson Industrial Automation
11/2013-5/2014
A Fortune 200 Global Manufacturing & Technology Company
• Business planning consulting to 9 brands & 5 business units
• Business development strategy, sales project pursuit & marketing team management
• Regional Representative on Industrial Automation global sales, marketing & business planning committees
• Miller Heiman Strategic Selling & Conceptual Selling internal consultant
www.emersonindustrialautomation.com
www.emersonindustrial.com/en-us/products/Pages/products.aspx
Market Insight Manager, EMEA
Aggreko
1/2013-8/2013
• Market research, analysis & consultation to support strategy development
• Country macro-economics and prioritisation framework and analysis
• Miller Heiman Strategic Selling Trainer
• Miller Heiman Conceptual Selling Subject Matter Expert
www.aggreko.com
Global Marketing Campaigns Manager (all Sectors) & Mining Sector Marketing Manager
Aggreko International
1/2012-1/2013
Responsible for the development of Global Marketing Campaigns across AI to support accellerated growth in key Industries and markets. Oversee integration of campaigns into local sales process.
• Full-mix campaign strategy, best practice & implementation
• Global Mining Sector Research & Analysis
• Mining customer research & segmentation
• Value proposition, creative & collateral development
• Mining Sector Strategy and Campaign Strategy
• Global re-branding project manager
• Miller Heiman Strategic Selling Trainer
• Miller Heiman Conceptual Selling Subject Matter Expert
• Integration of Marketing Campaigns into local sales processes
www.aggreko-always-on.com
Sales & Marketing Specialist, Africa (until 2010) & then Southern Eastern Africa, Yemen & Pakistan
Aggreko International
4/2009-12/2011
• Supported regional Business Plan, Gas Strategy, SA Depot Strategy & East Africa Strategy &
Sales Plans with market insight & analysis
• Regional marketing strategy, budget & implementation
• Mining & Manufacturing Customer Segmentation, messaging & creative development
• Triple award winning multi-media campaign with 57% lead conversion & 200% ROI
• 78% increase in brand awareness with target market in South Africa
• Recruited telesales team to build 3,000 prospect database & to qualify leads
• Management of African websites, micro-sites, SEO, PPC & Social Media Channels
• Launched 4 Depots with associated acquisition campaigns & launch events
• Implemented & attended Media Training Course for regional spokespeople
• Delivered Tanzania Project Launch PR event for client with 300 guests & 50 Press
• Sales process, database & pipeline analysis with targeted marketing campaigns
www.aggreko.africa.com
www.aggreko.co.za
Marketing & Customer Service Manager (formerly DME Cables)
ECS Global Wire and Cable
2/2009-6/2009
Global distributor of cable, wire & data communication solutions.
• Sales process & pipeline analysis.
• Increased leads & reduced old stock through customer database analysis & lead generation
• Inside Sales support and aftersales customer service
www.egsglobalwire.com
www.drakauk.com/contact-draka-middle-east.html
Marketing Manager
Profile
2/2008-12/2008
Multinational Property Developer & Brokerage. Part of the Profile Group of companies; Asset Management, Architecture, Interior Design, Project Management, & ISMI Brand Consultancy.
• Developed creative concepts, integrated campaigns & launch events for new developments
• Devised ‘Hummer Campaign’ that raised awareness & increased leasing sales by 15%
• Corporate re-branding, guidelines & multiple agency management
• PR / Media strategy & management
• Marketing Consultancy & Service for wholesale investors
Marketing Manager, Cityscape Asia & Cityscape China Exhibitions & Conferences
Informa (Formerly IIR Middle East)
6/2006-2/2008
The world’s largest conferences, exhibitions & training company; part of FTSE 250 Informa Plc. Cityscape 2008 in Dubai hosted 60,000 participants, with conferences of 500+ delegates.
• Launched 2 exhibitions in Shanghai & Singapore that became largest in their regions after year 1.
• Launched 5 parallel conferences each with 100+ delegates.
• Implemented proven corporate best practice in campaign strategy & analysis.
• Produced integrated campaigns in English, Chinese, Arabic & Russian.
• Built English & Chinese database of 80,000 names in year 1
• Managed Budget and team of 4 in Dubai, Singapore & Shanghai.
• Negotiated & Managed partnerships with 50+ Media Partners & Trade Associations
www.informa-mea.com
Europe Marketing Executive, The Royal Institution of Chartered Surveyors (RICS)
The Royal Institution of Chartered Surveyors (RICS)
3/2004-6/2006
The world's leading professional body for qualifications & standards in land, property & construction. With 160,000+ members in 149 countries.
• Supported 17 European branches to grow membership, increase revenue, brand & profile.
• Supported profit growth of 14.4% within budget.
• Increased media coverage by 250% in one year.
• Achieved 21.9% growth in Student/Trainee membership in 1 year.
• Produced online & offline marketing & collateral in 9 languages
• Internal & external comms strategy: internal, members, governmental & public
• Launched RICS Europe member and member recruitment website
www.rics.org
www.ricseurope.eu
Assistant to PR Director & PR/Marketing Team Co-oordinator and then Assistant MarComms Director
Edexcel & Pearson UK
7/2003-3/2004
The UK's largest awarding body, offering academic & vocational qualifications & testing in 85+ countries, Part of FTSE 100 Pearson Group
• Company re-branding, internal communication and brand workshops.
• Crisis management, PR strategy, press events & spokesperson strategy
• Daily internal media review production & communication.
www.edexcel.com
www.pearson.co.uk
Marketing & PR Assistant, Sotheby’s, Paris (Work Placement)
Sotheby's
11/2002-4/2003
A leading international fine art auction house.
Assisted auction marketing campaigns; market research, competitor analysis, direct marketing, advertising, press conferences. Translated press releases & articles for monthly magazine.
www.sothebys.com
Communications Assistant (Work Placement)
The International Hydrographic Bureau (IHB)
6/2001-9/2001
The non-profit intergovernmental organisation for Navigation Safety & Marine Environment.
Internal communications between member countries, organised bi-annual member conference & translated official documents into English.
www.iho.int
Interests
Coaching • Consulting • Leadership Development • Empowerment • Change Management • Career Counseling • Career Development • Personal Development • Life Transitions • Entrepreneurship • Small Business • Healthy Lifestyle • Work Life Balance • Wellness • Emotional Intelligence • Strategy • Strategic Planning • Management Consulting • Marketing • Marketing Strategy • Marketing Communications • Sales • Miller Heiman • Business Development • Business Plan • Market Segmentation • Digital Marketing • Social Media Marketing • Branding • Online Marketing • Direct Marketing • Interpersonal skills • Communication • Confidence • Stress • Positive Thinking • Mindfulness • Anxiety • Self Esteem • Healthy Living • Life Coaching • Vicky Kennedy • International Business • Lead Generation • PCOS • Polycystic Ovarian Syndrome • Ulcerative Colitis • Inflammatory Bowel Disease • IBS • Training • Workshops • Guest Speaking • Motivational Speaking • Vicki Kennedy • Eman Gholami
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