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Shaa Wasmund
Founder
Introduction
Summary
Shaa Wasmund is one of Britain's most widely regarded digital entrepreneurs. She is the author of the #1 Bestselling book, ‘Stop Talking, Start Doing’ – which was the bestselling Business Book in WHSmiths for 14 months in a row. As founder and CEO of Smarta, she helps over 500,000 SME’s a month. The IoD voted Shaa as one of the best-connected people in the UK.
Shaa was educated at the London School of Economics, during which time she wrote for Cosmopolitan magazine. After impressing the World Champion boxer Chris Eubank when interviewing him, she was asked by Eubank to work with him managing his PR. Although still at university, Wasmund promoted Eubank’s second world title fight with Nigel Benn - the biggest fight to ever take place in the UK with a live audience of 48,000 and a further 18 million people watching it from home.
In 1994 Shaa started her own PR firm, with Dyson as her first client when Sir James Dyson was first starting out. She spent the next 5 years building the brand into a global leader with over 60% market share in the UK alone.
In 1998 she moved into the digital world, becoming a founding director alongside Sir Bob Geldof of the very early travel site www.deckchair.com
She then went on to launch her own social networking site, Mykindaplace, selling it six years later to BskyB, going on to found Smarta in 2009.
Shaa was educated at the London School of Economics, during which time she wrote for Cosmopolitan magazine. After impressing the World Champion boxer Chris Eubank when interviewing him, she was asked by Eubank to work with him managing his PR. Although still at university, Wasmund promoted Eubank’s second world title fight with Nigel Benn - the biggest fight to ever take place in the UK with a live audience of 48,000 and a further 18 million people watching it from home.
In 1994 Shaa started her own PR firm, with Dyson as her first client when Sir James Dyson was first starting out. She spent the next 5 years building the brand into a global leader with over 60% market share in the UK alone.
In 1998 she moved into the digital world, becoming a founding director alongside Sir Bob Geldof of the very early travel site www.deckchair.com
She then went on to launch her own social networking site, Mykindaplace, selling it six years later to BskyB, going on to found Smarta in 2009.
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