Hi, my name's Matt and I help coaches, mentors and their clients turn their name into
their brand.

But I’m not another snot-nosed "marketing guru" who’s read a few Seth Goddin books and collected a few Facebook friends.

Over the past 20 years I've worked with, and continue to work with, some of the world’s best creative agencies to help them build and shape some of the world’s best brands – brands like Nike, Google, Honda, Virgin, Sony and Coca Cola.

And it's all that insider knowledge that I now combine with Core Identity Coaching and hand-on mentoring, to bring peoples "personal brand" to market. In a very big way.

To date, I’ve clocked up close to 200,000 hours of frontline experience as a multi-award-winning Creative Director, Copywriter, Media Strategist, Commercials Director and Brand Consultant – which by Malcolm Gladwell’s reckoning makes me an expert 20 times over.

So if you choose to work with me you can rest assured that I won't be rattling out any
get-rich-quick promises, coaching questions that you could just as easily find on Google, or mass-produced templates that you can "easily and effortlessly drag and drop your
life into."

This is the real world, with more people than ever competing for the niche you haven't yet carved out. So unless your brand is built on rock-solid foundations with consistency, authenticity and a bullet-proof strategy, you’re wasting your time, money and enthusiasm on all those marketing products that you may be thinking of throwing your dreams into.

It's my mission to clear the smokescreen that's been built up around brand building and marketing. To help people who are genuinely passionate and really good at what they do to gain the competitive unfair advantage over the not-so-greats. And to make that journey fun and engaging rather than daunting and ultimately disappointing.

But as they say er... somewhere... "never trust an adman!"

If you want to experience firsthand how I can add massive value to what you love to do drop me an email and we can arrange a free 2 hour Personal Brand Breakthrough Session.

It’s completely confidential and if you decide after that I’m not the coach for you then no hard feelings : )

mattfollows@mac.com

RELEVANT CREATIVE COAL FACE EXPERIENCE:

Founder @ Leading Left, London/Worldwide

Consultant Creative @ Google, London

Creative Director @ Clemenger BBDO, Sydney Australia

Consultant Creative Director @ Brooklyn Brothers, London

Executive Creative Director @ Erasmus Partners, London

Executive Creative Director @ Naked Communications, London

Company Founder & Creative Director @ Fat Skeleton Ltd

Commercials Director @ ANOTHER Film Company, London

Commercials Director @ Wanted Films, London

Commercials Director & TV Development Director @ 2AM Films, London

Senior Writer @ Wieden + Kennedy, London / Portland USA

Copywriter @ M&C Saatchi, London

Failed rockstar @ numerous attempts



RELEVANT PSYCHOLOGY COURSES & QUALIFICATIONS:

Practitioner of Neuro–Linguistic Programming (NLP)
(International NLP Trainers Association)

Master Practitioner of Neuro Linguistic Programming (NLP)
(International NLP Trainers Association)

Advanced Practitioner of NLP (inc. New Code NLP)
(International NLP Trainers Association)

NLP Performance Enhancement Coach
(International NLP Trainers Association)

Foundation in Clinical Hypnotherapy
(International NLP Trainers Association)

Diploma in Clinical Hypnotherapy (DCH), First Class Honours
(King’s College, London)

Advanced Diploma in Hypnotherapy and Psychotherapy (DHP)
(King’s College, London)

Eye Movement Therapies, inc. EMDR and EMI
(King’s College, London)

Ultra Depth Hypnosis
(King’s College, London)

Pain Management
(King’s College, London)

Hypnosis and Entertainment
(King’s College London)

EFT Level 1
(Association for the Advancement of Meridian Energy Techniques)

EFT Level 2
(Association for the Advancement of Meridian Energy Techniques)

Advanced EFT Level 3
(Association for the Advancement of Meridian Energy Techniques)

Matrix Reimprinting Practitioner
(Association for the Advancement of Meridian Energy Techniques)



RELEVANT CREATIVE COURSES & QUALIFICATIONS:

BA (Hons) Graphic Design and Advertising
(Buckinghamshire University)

Diploma in Fine Art
(Burton College)

STORY
(Robert McMkee)

2-Day Film School
(Dov S-S Simens)

The Directors Journey
(Mark Travis)

Directing the 35mm Shoot
(Raindance)

Editing Masterclass
(Raindance)

Writing The Movie Business Plan
(Raindance)