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Lina Abou Chaaban
Corporate Communications, Brand Management & Sustainability Manager at Bosch Middle East
Introduction Video
Summary
"Life is a daring adventure or nothing at all"
Education
American University in Dubai
Bachelor of Business Marketing/Advertising
2004-2008
Bachelor of Business Marketing/Advertising
2004-2008
Experience
- Bosch Middle East, Corporate Communications & Sustainability Manager
9/2014 - current
- PlayStation Division at Sony Middle East & Africa, Senior PR & Events Executive
10/2010-8/2014
* Developed an in-house structure to manage PR functions internally
* Secured needed PR functions for the in-house department, developed a
complete set of PR documentation and identified PR gaps
* Managed PR communication and Events management for the Gulf region and
Levant
*Developed an in-house media database compiled of offline, online,
broadcast and bloggers, and many more.
* Built a PR calendar in-light of planned sales and marketing activities
* Developed a comprehensive set of plans on how to maximize PR impact and
media coverage
* Organized press conferences and develop all needed support material
(English/Arabic press-release, media invites, agenda, presentations, media
giveaways)
* Managed social media channels and develop creative campaigns (FB, Twitter,
FourSquare, YouTube) to deliver the PR message to consumers,
fans/followers, & stakeholders
* Initiateded Blogger Recruitment Program as a new PR channel
- Leo Burnett, General Motors, Retail Communication Executive
5/2008-10/2010
* Responsible for the on-going communication of General Motors Mass & Premium brands’ retail activities.
* Worked actively with various clients across the Gulf region.
* Worked hand-in-hand with the client on analyzing sales figures and monitoring competition activities to develop strong retail offers to help increase showroom traffic and sales.
* Developed off-ground activities such as events, malls stands, youth activities in attempt to bring the showroom to the people.
* Developed integrated campaigns to support a retail offer including ATL activities (print, radio, TVC, online, CRM) and supported it with BTL (POS, mall stands, flyers, catalogues)
* Involved in developing CRM strategies that speak to our existing customers on one to one basis DM, email shots, door hangers and supported every event with data capture tools.
* Trained to work in an efficient, effective, and fast pace manner in order to respond to competition promotions in 2 days time.
- Estee Lauder Group of Companies, Marketing & PR Junior Executive
1/2008-5/2008
* Assisted in the timely development & execution of the Clinique ME and India Marketing and PR program, including seasonal new product launches and product re-promotes, sampling, and merchandising programs.
* Played a key role in the development of the UAE 3 step 360 campaign, to include conceptual planning, development and execution of a Marketing campaign that will include radio, print, and online advertising, Mall campaigns, Press events, direct mail, which requires superior event management.
* Worked within a set budget, to develop a regional Media plan (print/radio/SMS)
* Assisted in the coordination of all Media Relations Programs, Press Kit preparation, Pan Arab (India) distribution and media follow up to ensure high level coverage of Clinique brands in the media.
9/2014 - current
- PlayStation Division at Sony Middle East & Africa, Senior PR & Events Executive
10/2010-8/2014
* Developed an in-house structure to manage PR functions internally
* Secured needed PR functions for the in-house department, developed a
complete set of PR documentation and identified PR gaps
* Managed PR communication and Events management for the Gulf region and
Levant
*Developed an in-house media database compiled of offline, online,
broadcast and bloggers, and many more.
* Built a PR calendar in-light of planned sales and marketing activities
* Developed a comprehensive set of plans on how to maximize PR impact and
media coverage
* Organized press conferences and develop all needed support material
(English/Arabic press-release, media invites, agenda, presentations, media
giveaways)
* Managed social media channels and develop creative campaigns (FB, Twitter,
FourSquare, YouTube) to deliver the PR message to consumers,
fans/followers, & stakeholders
* Initiateded Blogger Recruitment Program as a new PR channel
- Leo Burnett, General Motors, Retail Communication Executive
5/2008-10/2010
* Responsible for the on-going communication of General Motors Mass & Premium brands’ retail activities.
* Worked actively with various clients across the Gulf region.
* Worked hand-in-hand with the client on analyzing sales figures and monitoring competition activities to develop strong retail offers to help increase showroom traffic and sales.
* Developed off-ground activities such as events, malls stands, youth activities in attempt to bring the showroom to the people.
* Developed integrated campaigns to support a retail offer including ATL activities (print, radio, TVC, online, CRM) and supported it with BTL (POS, mall stands, flyers, catalogues)
* Involved in developing CRM strategies that speak to our existing customers on one to one basis DM, email shots, door hangers and supported every event with data capture tools.
* Trained to work in an efficient, effective, and fast pace manner in order to respond to competition promotions in 2 days time.
- Estee Lauder Group of Companies, Marketing & PR Junior Executive
1/2008-5/2008
* Assisted in the timely development & execution of the Clinique ME and India Marketing and PR program, including seasonal new product launches and product re-promotes, sampling, and merchandising programs.
* Played a key role in the development of the UAE 3 step 360 campaign, to include conceptual planning, development and execution of a Marketing campaign that will include radio, print, and online advertising, Mall campaigns, Press events, direct mail, which requires superior event management.
* Worked within a set budget, to develop a regional Media plan (print/radio/SMS)
* Assisted in the coordination of all Media Relations Programs, Press Kit preparation, Pan Arab (India) distribution and media follow up to ensure high level coverage of Clinique brands in the media.
Interests
Cycling, sports for a cause, boxing, reading, children story writing
Recommendations
Venture